Tourism Tasmania - Term expires 2028

Aletta brings 30 years’ experience across various marketing and supply side roles in the tourism industry, the last 12 years as Manager Cruise and Aviation with Tourism Tasmania. In this role Aletta works across the visitor economy on air and sea access, infrastructure, policy and destination development projects. 

Aletta brings a broad tourism network and a strong understanding of government and how policy and regulatory settings can impact the tourism industry. Throughout her career Aletta has worked with regional destinations and experience operators to develop their offerings and relationships with airlines, the cruise sector and other trade partners. 

Aletta works in close partnership TasPorts, Regional Tourism Organisations and industry stakeholders. She manages Tasmania’s Cruise Working Group and works strategically to grow air and sea access to the state. Aletta was instrumental to the development of Tasmania’s 2040 Access Strategy and 4-year Cruise Action Plan.