The South Australian Tourism Commission (SATC) is a state government agency responsible for marketing and developing tourism products for domestic and international consumers.

The SATC has a corporate goal of reaching $6.4 billion in tourism expenditure for the state by 2014, and the cruise industry is a key contributor in successfully reaching this target.

Key ports of call are Adelaide, Port Lincoln and Kangaroo Island.

The SATC markets to cruise lines and partners other govt departments and private stakeholders to develop port infrastructure and educate tourism operators working in the cruise industry.