Capricorn Enterprise is responsible for strategically marketing the Capricorn region to domestic and international consumers, trade, media and business.
It is responsible for supporting and developing industry projects, attracting large scale investment and driving the region’s economy forward.
Capricorn Enterprise seeks to be recognised as a vibrant and professional organisation that delivers sound leadership to the Capricorn region’s tourist operators and helps drive the future development of events, business & leisure tourism in the region.
Capricorn Enterprise works with partners, sponsors and members to:
- promote the Capricorn region as a desirable holiday destination within regional, state, national and international markets,
- ensure the community within the region has a high level of understanding of the benefits of tourism,
- assist the facilitation of a strong, healthy and diverse local economy with emphasis on the development of new or expanded tourism enterprises for the region, and
- provide visitors with a range of quality information and booking services including the Capricorn Visitor Centres, 1800 tourist information number and consumer websites.
Capricorn Enterprise has a membership base of approximately 400 members coming from a wide range of sectors including accommodation, attraction and tour operators, retail & service providers, mining and industry groups, real estate agents, media, web and graphic design and many more.