This is Australia's national tourism office responsible for promoting Australia as an international tourism destination It strongly encourages the development of the cruise industry.
Tourism Australia's objectives are:
- To influence people to travel to Australia, including for events;
- To influence people travelling to Australia to also travel throughout Australia;
- To influence Australians to travel throughout Australia, including for events;
- To help foster a sustainable tourism industry in Australia; and
- To help increase the economic benefits to Australia from tourism.